Our values are our vertebrae.

1. FAMILY FIRST.

2. WE ARE ADVOCATES FOR GENUINE HOSPITALITY & IT'S CROSS-POLLINATION.

3. WE VALUE & RESPECT DIVERSITY OF TASTE & DIFFERENCES OF OPINION.

4. WE LEARN FROM EACH OTHER BY FIRST LISTENING TO EACH OTHER.

5. WE FACILITATE OFFLINE COMMUNITY BUILDING / HUMAN CONNECTIONS.

6. WE UNDERSTAND & APPRECIATE CONFIRMATION BIAS.

7. WE SHARE A WILLINGNESS TO RECONSIDER PREVIOUS APPROACHES.

8. WE ARE COMMITTED TO LEVELING THE PLAYING FIELD.

9. "IF YOU'RE NOT HAVING FUN THEN YOU'RE NOT HAVING FUN."

10. LOTS OF SMALL INTENTIONAL ACTIONS MAKE A BIG DIFFERENCE.

11. LONG TERM GAINS ARE WORTH SHORT TERM SACRIFICES.

12. WE VALUE VERSATILITY & ARE WILLING TO WORK IN DIFFERENT CAPACITIES.

13. WE KNOW THAT INNOVATION RUNS ON BRUTAL HONESTY.

14. WE GIVE CREDIT WHERE CREDIT IS DUE.

15. WE BUST CHOPS FOR BAD IDEAS, SLACKING OFF OR NOTHING AT ALL.

16. INTEGRITY & PRACTICALITY > PROFITABILITY.

17. WE ITERATE FOR SIMPLICITY, ATTENTION TO DETAIL & BEAUTIFUL DESIGN.

18. WE RELENTLESSLY PURSUE BEING BETTER THAN WE NEED TO BE.