Invaluable Insights Without Compromising Guest Privacy Coming 2023

"The PRO & Enterprise versions of Course® will open the door to a wealth of never-before-seen anonymous data for any operator interested in knowing more about where, when & what else their guests are eating."

-HospitalityHelpline.com

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Global Benchmarking

When our members privately rate a food & beverage outlet on Course®, we’re able to collect all of their other anonymous / non-identifying data and then aggregate it so that you can compare guest satisfaction with your outlet vs. other outlets inside (or outside)  your particular concept, category, market or customer base.

More Reliable & More Relevant Data

Anonymous feedback tends to be more honest feedback. As an Enterprise Member, you’ll not only have access to that feedback - you'll be able to customize, share and print reports that are generated from first party member input and compare your market's personal taste profiles with your establishment's existing (or planned) offerings...i.e., you can see how many of your daytime guests love ginger, tofu and pizza when deciding whether or not to add that ginger baked tofu flatbread to your lunch menu.

Sample Enterprise Dashboard

Increased Guest Satisfaction

The more restaurants and specific menu items our members privately review, the better Course® will be able to guide them to your restaurant, through your menu and reliably recommend the items they’re most likely to enjoy.

Like you, we're in the business of making people happy and that begins with seeing each and every guest as a unique individual seeking uniquely authentic experiences.  

As an Enterprise Member, you’ll have the opportunity to help facilitate that on a more granular level by populating your own Course Restaurant Profile with: your menus (or 3rd party menu API), profile information, keywords, YOUR preferred delivery method (if applicable),  direct link for gift card purchases and up to 3 promotional offers.... or have us set that all up for $99.99. 

Course® is not a pay-to-play system which means that, although we will tag those restaurants currently running specials / offers, you can't advertise on the platform or buy featured listings so there's no worry from our members that compatibility scores might be artificially inflated.  That being said, having your menu and profile data uploaded and up-to-date in Course® should facilitate faster matches and more accurate guest data entries which, in-turn, means more guests who are most likely to enjoy your restaurant finding you and coming through your doors.
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Revenue Per Available Seat

When it comes to measuring performance, restaurant owners and operators rely on internal benchmarks based on past performance, investor expectations and industry-wide reports. 

Most third party reports are based on data collected by companies selling hardware, merchant services and POS software. they represent However, even information supplied to and by the U.S. Census Bureau may not always accurately define real-life revenue centers (i.e., delivery, vending machines and food trucks), They don't always use relevant guest data or understand your local demographics as well as a hands-on operator like you does.  
 
A great example is the fact that most hotels benchmark their F&B sales via paid Skift-style reports (that are based on deep-diving research, surveys/interviews, analysis and forecasts) or by employing e-tools specifically designed for the lodging industry (like STR reports). But those barometers are only designed to measure on-property F&B sales and only compare them against the performance of F&B outlets at other lodging properties... which totally neglects the largest segment of actual and direct competition: off-premise outlets.

That's why we're creating an Enterprise model where owners and operators can customize their own dashboard and more accurately define opportunities that exist with more customized (and relevant) benchmarking parameters.
“90% of hotel and home sharing guests find it appealing to receive a personalized service from the staff that is based on an understanding of their preferences and point them to relevant experiences or recommend excursions like where they might enjoy dining out.”
— Oracle 2018 Customer Engagement & Loyalty Statistics
Although existing verticals provide a great deal of insight, they don't focus on where their own guests are spending most of their time and money - i.e., off-property options which include a great number of: independent restaurants, food trucks, pop-ups, supermarkets, delis / convenience stores, etc... 

These are the outlets where guests not only spend their time and money but, more importantly, reveal more of their preferences due to the greater number of options available.
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Mutually Aligned Goals: Making People Happy

"Independent restaurant operators have enough on their plate right now and, believe me when I tell you that , they'd much rather spend their time managing your experience than their online reputations."
Josh Sapienza | The Course Restaurant Guide
"As a 25+ year veteran of the restaurant industry, I know as well as anyone, that it's going to take years for most restaurant owners to pay back the debt and rebound from the deficits they've incurred during the pandemic. Independent restaurant operators have enough on their plate right now and, believe me when I tell you that , they'd much rather spend their time managing your experience than their online reputations.

Course® was designed to increase everyone's chances of discovering more restaurants they'll love...and in turn, encourage more people to frequent more restaurants than they ever have before.  

We believe the Course Restaurant Guide can serve as a companion to platforms that feature / showcase restaurants or as a viable stand-alone alternative to services that curate public reviews and sell: delivery services, advertising, featured status, payment processing, reservation platforms or SEO to those same restaurants. 

At the end of the day, practices like that present a pretty serious conflict of interest...and let’s face it, platforms that force guests to decipher reviews or encourage their users to publicly slam restaurants online, don’t really make it a whole lot easier for anyone to decide where to grab dinner tonight anyway."

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Hey Lodging Operators,
We're Talkin' To You Too!

Course Enterprise not promises to provide invaluable benchmarking metrics Restaurant & Bars, we also offer our Lodging Partners additional exposure for their property(ies) by offering them the same type of profile page as food & beverage outlets as well as a pin marking them on the map so that members can see which accommodations are strategically located near the bulk of the places they're seeking to visit on their vacation or business trip.

We understand that guests appreciate relevant and highly personalized amenities and that competing with national (or even international) chains with deep pockets and restaurants helmed by celebrity chefs can be daunting. That's why we'll be positioning Course as an expansion of services and have already begun architecting white labeling opportunities for owners willing to invest in the culinary excursionist & business traveler market segments. 

*To learn more about licensing opportunities, Contact Us Today!

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